Luxury STR & Event Estate
171 Greendale Lane • McDonald, TN
Purchase Price
$2.20M
Gross Revenue (8 mo.)
175K
Appraised Value (Oct 2025)
$2.52M
Projected Annual Gross
$260K
Equity Cushion
$320K (14.5%)
Projected NOI
$104K–$117K
Proven cash-flow • Premium amenities • Scalable events + direct bookings
Luxury STR & Event Estate
171 Greendale Lane • McDonald, TN
Purchase Price
$2.20M
Gross Revenue (8 mo.)
175K
Appraised Value (Oct 2025)
$2.52M
Projected Annual Gross
$260K
Equity Cushion
$320K (14.5%)
Projected NOI
$104K–$117K
Proven cash-flow • Premium amenities • Scalable events + direct bookings
Asset Overview
6 Beds
8 Baths
Ssleeps ~30 (ideal for retreats & group stays)
Two kitchens
Heated Pool & Hot Tub
Outdoor Kitchen + Bar
Entertainment-ready layout
Pool house
Gym
Flex space for events, Productions, and Corporate Retreats
Designed for multi-channel demand: short-term rental + events + direct bookings
Turnkey opportunity-fully furnished
Asset Overview
6 Beds
8 Baths
Ssleeps ~30 (ideal for retreats & group stays)
Two kitchens
Heated Pool & Hot Tub
Outdoor Kitchen + Bar
Entertainment-ready layout
Pool house
Gym
Flex space for events, Productions, and Corporate Retreats
Designed for multi-channel demand: short-term rental + events + direct bookings
Turnkey opportunity-fully furnished
Performance Proof
(Last 8 Months)
Total Gross Revenue: $175,000
Airbnb
$75,000
Vrbo
$60,000
Direct / PM
$40,000
178 nights
3.6-night avg.
stay
$985 ADR
Performance Proof
(Last 8 Months)
Total Gross Revenue: $175,000
Airbnb
$75,000
Vrbo
$60,000
Direct / PM
$40,000
178 nights
3.6-night avg.
stay
$985 ADR
Social Proof
4.8 / 5.0 average rating
16 total reviews • 13 five-star
• Strong guest satisfaction supports premium ADR and repeat bookings
• Review density helps conversion across listing platforms
• Reputation reduces marketing friction for events + direct booking growth
12-Month Upside Plan
Target: $260,000 annual gross
• Short-term rental optimization (pricing + availability + conversion)
• Corporate retreats & group booking
• Private events (weddings, celebrations, workshops)
• Production / content rentals
• Direct booking funnel to reduce platform fees
Necessary Improvements: $100,000
12-Month Upside Plan
Target: $260,000 annual gross
• Short-term rental optimization (pricing + availability + conversion)
• Corporate retreats & group booking
• Private events (weddings, celebrations, workshops)
• Production / content rentals
• Direct booking funnel to reduce platform fees
Necessary Improvements: $100,000
Investor Snapshot
Returns
~$21.7K avg. monthly gross (at $260K/yr)
40–45% net margin
Projected NOI: $104K–$117K
Downside
Protection
$320K (14.5%) equity cushion vs. appraisal
Proven multi-channel demand (Airbnb /Vrbo/Direct)
Strong review profile supports conversion
Exit
Options
Hold for cash flow + ADR growth
Refinance after stabilization
Sell as stabilized luxury STR/event asset
Portfolio roll-up opportunity
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